MoveMembers vs Glofox,
an honest comparison
A transparent, independently funded alternative for independent studios and boxes, weighed fairly against Glofox's multilingual, multi-currency suite.
Free forever · No credit card · No sales call
Which one is right for you?
MoveMembers is the better choice for most independent, single-location studios, boxes, and martial-arts gyms that want pricing they can see without a sales call, a genuine free tier, and no surprise mid-contract hikes. Glofox is multilingual, multi-currency, and ships a branded member app, so it still fits franchises and multi-location networks. For independents, the honest edges are transparency, price, independence, localization, and support.
MoveMembers vs Glofox, compared
| Feature | MoveMembers | Glofox |
|---|---|---|
| Pricing model | Public prices, self-serve.Free, Pro and Max are all listed. | Quote-only on 3 of 4 tiers.Only a '$99/mo' headline is public. |
| Free plan | Free forever, up to 25 active members. | No free plan. |
| Price changes | Published prices you see before buying. | Steep mid-contract hikes reported.A G2 review cites about 70% year over year. |
| Ownership | Independent, funded by its customers.No outside investors. | PE-owned since 2022, under Thoma Bravo and ABC Fitness. |
| Support | Small, operator-led team. | Automated-first, by reports.Reviewers cite 48h+ waits and outsourced support. |
| Messaging | Built-in LINE and WhatsApp.LINE is two-way, WhatsApp is outbound only. | SMS, email and push (ABC XLerate).No native LINE. |
| Languages and currency | 10 languages, multi-currency. | 17 languages and multi-currency, a genuine strength. |
| Martial-arts depth | Multi-grade and belt tracking. | Generalist, focused on boutiques and franchises. |
| Included vs gated | Member portal and online booking included. | Branded app included.Lead capture and API are gated to higher and Enterprise tiers. |
| Owner ratings | Newer, smaller review base. | Capterra about 4/5, Trustpilot about 3.6/5, a bimodal split. |
What each one costs, and when we checked
Our prices come from the pricing page you can read right now. Theirs were recorded from their public pages on 27 August 2026 and are not re-checked automatically: ask them to confirm in writing before you sign.
| Feature | MoveMembers | Glofox |
|---|---|---|
| Entry price | Free forever, up to 25 active members.No card and no expiry date. | No free plan. |
| Published monthly price | Pro $99 and Max $199, listed on the pricing page, in your own currency. | One headline figure of about $99 a month was public as recorded on 27 August 2026.Three of the four tiers are quote-only. |
| Price stability | Published prices, changed in public.What you read before buying is what you pay, and a change is visible to everyone at once. | Steep mid-contract increases are reported by customers.One G2 review cites about 70% year over year. |
| Commission on your bookings | None, on any tier. | Not published.Ask before you sign, and ask in writing. |
| Who sets the price | Independent, funded by its customers rather than by investors who need a return on a timetable. | Private-equity owned since 2022, under Thoma Bravo and ABC Fitness. |
Which one fits a gym your size
MoveMembers. Glofox has no free plan, so a studio still filling its first room pays from day one for a tier it cannot use.
MoveMembers, on the published price and on the absence of mid-contract increases. Glofox is worth asking for a quote if you specifically want its branded member app.
Get both quotes in writing, with the renewal terms next to them. This is the band where the reported increases hurt most, and where a flat $199 with several locations included is easiest to compare against a number nobody will publish.
Which should you choose?
You are an independent single-location studio, boutique, or CrossFit box that wants published pricing you can compare without a sales call, a free tier to start, and no surprise mid-contract hikes. It is a strong fit if you were burned by post-acquisition support decline, or if you need LINE and multilingual reach in Thailand and SE Asia, or martial-arts grading.
You run a franchise or multi-location network, especially inside the ABC Fitness ecosystem, and need franchise and royalty workflows, enterprise account management, or its branded member app at scale.
What it costs over a year
The honest comparison here is not this month, it is the third year. A studio that signs at a quoted price and reads a 70% increase at renewal has no published tier to point at, and no way to have priced that risk in advance. That is the cost the table cannot show, and it is the one customers write about.
On MoveMembers the same studio pays {proThb} baht a month on Pro, or ten months of that billed annually, and it can read the price of every other tier on the same page before deciding. If the price ever changes, it changes for everyone, in public, and a studio can leave with its data the same afternoon.
Five questions to put to them in writing
A demo answers what the software does. These answer what it will cost you and what happens if you leave, which is what you cannot undo.
- What is the price of every tier, not only the one you are proposing?
- By how much can the price rise at renewal, and is that in the contract?
- What is the minimum term, and what happens if I leave before it ends?
- Who answers support, and what response time is committed in writing?
- Can I export members, memberships and attendance, and in what format?
What MoveMembers does not do
- No branded native app for members. Glofox sells one, and if a member-facing app under your own name is the point, it has something we do not.
- A smaller company, with a smaller support team. We answer fast, but there are fewer of us, and there is no overnight shift.
- No consumer marketplace or discovery channel of any kind.
- A shorter track record. Glofox has been running since 2014 and has thousands of gyms; we do not, and no page can manufacture that.
Those are real, and the first one is the one worth thinking about. A branded app changes how a studio looks to its members, and for a boutique brand that spends on its identity, that is not a vanity feature. What it costs is a per-month line and a dependency, and what it buys is an icon on a phone rather than a page saved to a home screen.
Where the comparison turns is not the app, it is the price you will pay in year three. A published tier can be read before signing and compared after; a quote cannot, and the mid-contract increases customers report are the direct consequence of a price nobody else can see.
Who each product was built for
Glofox was built for boutique studios that invest in their brand, in a market where a member downloads a studio's own app and pays by card. Its strengths follow from that: the branded app, the front-of-house polish, the marketing tooling. Under private-equity ownership since 2022, its pricing follows from that too, and the reported increases are what a growth mandate looks like from the customer side.
MoveMembers is funded by the gyms that pay for it and by nothing else. There is no investor whose return depends on raising your price at renewal, and there is no tier we will not show you. That is not a moral claim, it is a structural one: a company with outside capital has an obligation we do not have, and it eventually shows up on an invoice.
The practical consequence for a studio choosing today is simple. If the branded app is the reason you are looking, ask them for a quote and a written renewal clause. If a price you can read and a bill that does not move is the reason, that is the whole argument of this page, and it does not need a table.
Switching takes an afternoon
Bring your data across at your own pace, with hands-on help from the team and no lock-in.
- Import members, memberships and class schedule from CSV
- The team helps map and check your data before go-live
- Keep your data, export anytime, no lock-in
- No setup fee
Glofox vs MoveMembers, answered.
Usually. MoveMembers has a free plan and publishes all tier prices; Glofox has no free plan and only shows a '$99/mo' headline, with three of four tiers quote-only and real costs often $110 to $500+. Reviewers also report steep mid-contract hikes on Glofox, including a G2 review citing about 70% year over year.
Yes. Export your members, memberships, and schedule from Glofox and import them into MoveMembers via CSV, with hands-on help from the team. Because setup is self-serve, most single-location studios and boxes are live in an afternoon rather than waiting on an onboarding rep.
MoveMembers is independent and funded by the gyms that pay for it, with no outside investors. Glofox has been owned by ABC Fitness Solutions (a Thoma Bravo portfolio company) since 2022, and several reviewers tie a decline in support and product attention to that acquisition.
Yes. MoveMembers has built-in LINE and WhatsApp messaging and a UI in 10 languages including Thai, Burmese, Khmer, and Chinese. Glofox is also multilingual and multi-currency but sends via SMS, email, and push with no native LINE, so MoveMembers fits Thailand and SE Asia better.
Glofox is a better fit if you run a franchise or multi-location network, especially inside the ABC Fitness ecosystem, and need franchise and royalty workflows, enterprise account management, or its branded app at scale. MoveMembers targets independent single-location studios and boxes instead.
Yes. Free, Pro and Max are published on the pricing page, in four currencies, and you can create an account without a call. Glofox publishes one headline figure and quotes the rest, so the tier you would actually be on is not something you can read in advance.
That it is published. A tier everyone can read cannot quietly become a different number for one customer, and if it ever changes it changes for everyone at once, in public. That is the whole mechanism, and it is why the mid-contract increases customers report on quote-based platforms are structural rather than accidental.
Not on self-serve plans: month to month, cancel anytime, and annual billing is optional and simply gives you two months free. Ask about the minimum term and the notice period wherever you go, because those two clauses decide what a bad year costs you.
You export it and go. Members, memberships and attendance come out in CSV, and nothing is held back. It is worth asking the same question of any platform before signing: the answer tells you how it plans to keep you.
Give your gym the software it deserves.
Start free today. Move your members over in an afternoon.
Get started freeFree forever · No credit card · No sales call