Automations and messages: which one does what?

An automation is the rule. A message is the text it sends. Two objects, and that is all there is.

The short answer

An automation is the rule. A message is the text it sends. Two objects, and that is all there is.

Automations, Messages tab

On this page5

A message is a text, nothing more

Path: Automations, Messages tab.

A message never sends itself. It is a text you write once and reuse: either you send it in a tap from a member's profile, or an automation sends it for you when something happens.

A message is a text, nothing more
The Messages tab: each card is a text you reuse, and its footer says whether an automation sends it.
The Messages tab sorts them by what actually happens to them: sent automatically, wired to a paused automation, or wired to nothing at all. The third group is the one worth looking at.

An automation is the rule that sends it

Path: Automations.

An automation says: when this happens, do that. The trigger is a moment in a member's life, and the action is often sending a message. Choosing that action makes a message mandatory.

An automation is the rule that sends it
A ready-made automation reads as one sentence: WHEN a member joins, THEN send the welcome email.
Pick Send a message without choosing which one, and Activate stays greyed out. You can write the message from inside the editor, without leaving it.

A sequence spreads it over several days

Path: Automations, at the bottom of the page.

It is not a third object: it is an automation in several steps. Where a plain one reacts once, a sequence sends several messages spread over days: a welcome series, a win-back, a lead follow-up. Its texts are written inside the steps, not taken from your messages.

Sequences are part of the Max plan.

Built-in messages are a fixed list you do not write

Path: Settings › Messaging › Built-in messages.

A closed list of twelve transactional messages: booking confirmation, booking cancellation, waitlist confirmed, spot available, class reminder, payment receipt, membership activated, paused and ended, membership expiring soon, gym closed, payment reminder. You switch each channel on or off, you never create or delete one.

Birthday wishes, win-backs and inactivity follow-ups are not in that list. Those are automations. Looking for them in the wrong screen is the most frequent confusion between the two.

Channels have their own conditions

Email always works. LINE, WhatsApp and SMS go through your own account, connected in Settings › Integrations, and a channel that is not connected cannot be selected.

Replies your team types in the LINE app do not sync back into the Inbox: LINE only forwards what the member sends, never what you send from the LINE app. Reply from MoveMembers so the whole conversation stays in one place.

Connecting LINE for your business is not enough. Each member must have linked their own LINE from their member space, otherwise the send is silently skipped for that member.