Automations and messages: which one does what?
An automation is the rule. A message is the text it sends. Two objects, and that is all there is.
An automation is the rule. A message is the text it sends. Two objects, and that is all there is.
Automations, Messages tab
On this page5
A message is a text, nothing more
Path: Automations, Messages tab.
A message never sends itself. It is a text you write once and reuse: either you send it in a tap from a member's profile, or an automation sends it for you when something happens.

An automation is the rule that sends it
Path: Automations.
An automation says: when this happens, do that. The trigger is a moment in a member's life, and the action is often sending a message. Choosing that action makes a message mandatory.

A sequence spreads it over several days
Path: Automations, at the bottom of the page.
It is not a third object: it is an automation in several steps. Where a plain one reacts once, a sequence sends several messages spread over days: a welcome series, a win-back, a lead follow-up. Its texts are written inside the steps, not taken from your messages.
Sequences are part of the Max plan.
Built-in messages are a fixed list you do not write
Path: Settings › Messaging › Built-in messages.
A closed list of twelve transactional messages: booking confirmation, booking cancellation, waitlist confirmed, spot available, class reminder, payment receipt, membership activated, paused and ended, membership expiring soon, gym closed, payment reminder. You switch each channel on or off, you never create or delete one.
Channels have their own conditions
Email always works. LINE, WhatsApp and SMS go through your own account, connected in Settings › Integrations, and a channel that is not connected cannot be selected.
Replies your team types in the LINE app do not sync back into the Inbox: LINE only forwards what the member sends, never what you send from the LINE app. Reply from MoveMembers so the whole conversation stays in one place.
